Social Media Live Anchor
- Shyam Sundar Co Jewellers
- Kolkata, West Bengal
Job Code
SSCJ-K6M12025
Designation
Social Media Live Anchor
Job Summary
Shyam Sundar Co Jewellers is looking for a Social Media Live Anchor to host engaging Facebook, Instagram, and YouTube Live sessions. The role involves wearing and showcasing jewellery collections, demonstrating their features, and interacting with online audiences in real-time. The ideal candidate should be confident, well-spoken, and have a passion for fashion, jewellery, and customer engagement.
Primary Responsibilities
Live Anchoring & Jewellery Demonstration:
- Host Facebook, Instagram, and YouTube Live sessions, presenting and explaining jewellery collections.
- Wear and model various jewellery pieces to enhance their appeal.
- Provide detailed descriptions of gold, diamond, and silver jewellery, including design, craftsmanship, weight, pricing, and customization options.
- Answer real-time customer queries related to jewellery products and offers.
- Engage with viewers, encouraging them to interact, comment, and share.
- Maintain high energy levels and professional on-screen presence.
Customer Engagement & Query Handling:
- Respond to customer queries, comments, and messages during and after live sessions.
- Share updates on ongoing offers, collections, and new arrivals.
- Maintain a friendly and persuasive tone to encourage sales and brand loyalty.
Content Creation & Social Media Growth:
- Plan and coordinate live session schedules to maximize reach and engagement.
- Collaborate with the social media team to strategize content and themes for Live sessions.
- Assist in short video content creation (Reels & YouTube Shorts) for additional promotions.
- Ensure content aligns with brand tone, aesthetics, and audience expectations.
Event Coverage & Brand Representation:
- Host store events, jewellery exhibitions, and festive launches through live sessions.
- Be the digital face of Shyam Sundar Co Jewellers, building brand recognition and trust.
Skills & Qualifications:
✅ Educational Qualification: Graduation in Mass Communication, Marketing, Fashion, or any relevant field.
✅ Experience: 1-3 years in anchoring, live streaming, or social media hosting (jewellery or fashion industry preferred).
✅ Skills Required:
- Strong communication & presentation skills in Bengali, Hindi and English.
- Confident and charismatic on-camera presence.
- Ability to engage with online audiences and answer queries professionally.
- Basic knowledge of social media trends, audience interaction, and marketing strategies.
- Familiarity with Meta Business Suite and YouTube Live management.
Functional Area
Digital & Social Media
Location
Kolkata, West Bengal
Join Us & Be the Digital Face of Shyam Sundar Co Jewellers!
Why Join Shyam Sundar Co Jewellers?
- Work with a leading jewellery brand.
- Opportunity to be a brand influencer and interact with thousands of viewers.
- Performance-based incentives for successful sales conversions through Live sessions.
- A creative and dynamic work environment in digital jewellery marketing.
