Social Media Executive
- Shyam Sundar Co Jewellers
- Kolkata, West Bengal
Job Code
SSCJ-K4M12025
Designation
Social Media Manager [Female]
Job Summary
Shyam Sundar Co Jewellers is seeking a Social Media Manager to oversee and manage all digital platforms, including Facebook, Instagram, and YouTube. The role involves curating and uploading high-quality jewellery content, engaging with followers, responding to queries, and increasing brand awareness through strategic social media campaigns.
Primary Responsibilities
Content Creation & Management:
- Develop and upload engaging content(images, videos, reels, and stories) showcasing jewellery collections.
- Ensure regular updates on Facebook, Instagram, and YouTube to maintain an active online presence.
- Create captivating captions and hashtags to drive audience engagement.
- Collaborate with the in-house team for photoshoots, video content, and influencer collaborations.
- Schedule and publish content using Meta Business Suite and YouTube Studio.
Community Engagement & Customer Queries:
- Monitor and respond to comments, messages, and queries across all platforms in a timely manner.
- Address customer inquiries related to products, prices, offers, and customization requests.
- Manage customer interactions with professionalism and ensure high engagement levels.
- Maintain a customer-friendly tone while responding to online queries and reviews.
Social Media Strategy & Growth:
- Plan and execute social media campaigns to increase page followers and engagement.
- Run paid advertisements on Facebook & Instagram for jewellery promotions.
- Analyze social media trends and competitor activities to improve brand positioning.
- Increase brand awareness through collaborations with influencers and bloggers.
- Monitor platform insights and optimize content for maximum reach and engagement.
Advertising & Promotions:
- Design and launch Facebook & Instagram ads to drive traffic and sales.
- Promote new collections, festive discounts, and store events through social media.
- Collaborate with the marketing team to execute promotional campaigns effectively.
YouTube Channel Management:
- Upload and manage product showcase videos, customer testimonials, and event highlights.
- Optimize videos with SEO-friendly titles, descriptions, and tags.
- Engage with subscribers by responding to comments and encouraging interaction.
Primary Responsibilities
- Maintain a content calendar for systematic posting.
- Track engagement metrics, post-performance, and audience insights.
- Provide weekly and monthly social media reports.
- Stay updated with the latest social media trends and best practices.
Skills & Qualifications:
✅ Educational Qualification: Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
✅ Experience: 1-3 years of experience in Social Media Management (Jewellery/Fashion industry preferred).
✅ Skills Required:
- Strong knowledge of Facebook, Instagram, and YouTube algorithms.
- Proficiency in content creation tools (Canva, Photoshop, Premiere Pro, or similar software).
- Excellent copywriting skills for captions, descriptions, and social engagement.
- Ability to analyze social media performance metrics and optimize content strategy.
- Experience in running Facebook & Instagram ad campaigns.
Functional Area
Digital & Social Media
Location
Kolkata [West Bengal]
Educational Qualification
Graduation (Any Stream)
Age Requirement
21-27 years
Experience
Freshers are welcome; prior experience in digital marketing is a plus.
Salary Range
As per Industry Standards (INR)
Join Us & Be the Digital Face of Shyam Sundar Co Jewellers!
Why Join Shyam Sundar Co Jewellers?
- Work with a reputed and prestigious jewellery brand.
- Opportunity to grow in the field of digital marketing and branding.
- Hands-on experience in social media strategy and advertising.
- Attractive salary based on experience & performance incentives.
